How is your product made? If the planet had an opinion, what would she think of us? And most important, what does Sterkur do to change the relationship of products with our planet?
The origin of the materials of our products is probably not the first thing you think about. Yet all products come from the earth somewhere. For example, did you know that the production of one roll of sports tape requires no fewer than five different materials? Or that our triggerpoint ball is made of rubber, which comes from trees?
Anyway: all our products have an impact on our planet. And our planet is not doing so well. That is why we are changing the relationship of our products with our planet.
We work with the following materials for Sterkur products:
• Oil (we are sorry for this, but we will try to explain)
Every material has an impact on the earth. To be able to understand our impact, we divide these into seven impacts according to a scheme made by Nature2. You can find this scheme on www.natuurverdubbelaars.nl. The impact categories are soil, animals and plants (biodiversity), clean air, clean water, amount of water, climate and land use change.
We know the impact of each material. We then look at where our impacts are greatest and try to turn them into a positive impact. The first conclusion is an important one:
For all our products, the impact at the start of the chain (rubber, cotton, etc.), at the point of extraction, is the greatest among the impacts.
That is why we have started to double prices to the farmers who produce it.
We call this "Towards a better planet."
Do you want to know more? That is possible. Gives us a bit more time, I expect it to arrive in July 2019. We do this to ensure that we ultimately achieve a positive impact. Warning: This is for the real environmental nerds.
For the triggerpoint ball, the full analysis is already done. You can find this at the product page of the triggerpoint ball!
This is were we are restoring eroded rubber plantations:
We do this with mr. Karmain. Here mr. Karmain sits on the ground where the red arrow of the above picture is. You can see there are no plants left, only bare soil. We call this erosion.